Aleteia (aleteia.org) is an online publication distributed in eight languages (English, French, Portuguese, Spanish, Italian, Arabic, Polish and Slovenian). The Aleteia site offers a Christian vision of the world by providing general and religious content that is free from ideological influences. With more than 430,000 newsletter subscribers and more than 3 million fans on Facebook, Aleteia reaches more than 11 million unique visitors a month.
Scope of work: Brand story, mood boards, visual direction, tone & voice, naming exploration.
Content strategy: Stories of family, faith, friendship, relationships, community, creativity, adventure, optimism, goodness, forgiveness, restoration, belonging, sacred, awe, and wonder.